Monday, February 6, 2012

Rolls-Royce Experimental Electric - Traditions

Ladies and Gentlemen,

I don't think black and white are enough colours for Rolls-Royce... You shouldn't ask: do you want electric drive or not, do you want environmental protection or not... You could ask instead: how much electric drive do you want (mild-hybrid - plug-in-hybrid - full electric etc.) or which alternative drive train do you prefer (electric - hydrogen - biofuel)? This would sound much more like the individual customer care and products of Rolls-Royce...

Best wishes, Joseph de la Mikula and Team

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